Welcome to the Fall 2011 VDP Web Newsletter
The weather has turned crisp and we are looking forward to the holidays and winter sports. Why? See below about John's new digs..
New Website
JFM Concepts is proud to announce the new VDP Web marketing site. There is more content, a new navigation system, and a whole new fit and feel. The site was designed with the latest in naturalized search techniques. The design team here at JFM would love to get your feedback. Please peruse the new site and let us know what you think!
Holiday Promo Template
Based on the overwhelming success of the 2010 VDP Web holiday card, we are making the design files for print, web, email, and a mobile site available to our clients and partners for their 2011 holiday marketing efforts. As always, self-promo PURL credits are always free! Contact production@vdpweb.com to get started or submit the form at right.
New Office Space
JFM Concepts is moving sales and production a few hundred yards away to the coolest office space in Broadripple! The 1903 New York Central - Lakeshore Line Caboose is a local landmark and located right on the Monon Trail, making a bike commute a piece a cake. Both Eleanor and Jim frequently cycle to work and the location can’t be beat. If you are local or ever in town, make sure you come to see us.
The new address is: 6535 Cornell Avenue, Indianapolis IN 46220
The Caboose is actually known as NYC19008. It was built in 1904 and was part of the New York Central Lakeshore Lines. In the late 1960's, the Caboose got hitched to a line of rail cars that were a part of the Monon Rail System and rode the Monon rails for many years. When the railroad went bankrupt in the 1970's, NYC19008 was left on the side spur of the rail line, along with another similar caboose that has since been demolished.
Farewell to Josh Driver
As many of you may already know, Josh Driver has left JFM after three years to pursue other opportunities. We wish him the best of luck in his new endeavors, wherever they may lead him.
Connections 2011
James Michelson spoke at the Exact Target users conference Connections 2011 on cross media marketing to a very large audience recently. Even at a conference sponsored by one the biggest and best names in email marketing, the power of direct mail and print is recognized.
As marketers, our charge is to harness the power of technology and one-to-one communications to generate truly personalized, relevant messages to our customers. Connections 2011 gave attendees the tools and insight they need to make your messages more powerful, and provide them with creativity and inspiration that will impact so much more than professional development.
Go West Young Man...Westward Ho!
John is taking the technical side of the house back to his roots in Colorado. As a graduate of Telluride High School, the flat and gray of the Midwest is more than this mountain man can handle. This change should be completely transparent as John opens and expands his computer geek domain in Denver. Westward Ho!
2011 Webinar Series
There are two great sessions left in the 2011 VDP Web Cross Media Marketing Webinar Series.
Cross Media Holiday Marketing will be presented on Tuesday, November 8th at 1:00pm EST and Thursday, November 10th at 1:00pm EST.
Join JFM Concepts to discover how Holiday cross media marketing can provide sales leads and good will even without an offer or sales call to action. Learn how cross channel communications with mail, email, social media, and landing pages can turn an expense into a revenue generating activity. Your customers, clients, and prospects will love it!
2012 Cross Media Marketing Outlook will be presented on Tuesday, December 13th at 1:00pm EST.
Join James Michelson and John Fager of JFM Concepts on this comprehensive analysis of the 2012 Cross Media Marketing Outlook for both marketing service providers and internal marketers. Discover lessons learned in 2011, the trends for the upcoming year, and benchmarks you can use to develop your own strategies for 2012.
From the corner office: 2012 First Look
There is no doubt that the first quarter of 2012 will be a challenge across many sectors. A shaky economy, weak employment numbers, and uncertainty in how governments worldwide will respond will make for hard times. We are certain of a few things. Marketing practitioners at all levels will be under increasing pressure to justify every penny expended and to prove return on investment on each project. They in turn will require service providers to have the systems and technologies in place to provide the data to prove effectiveness while at the same time cutting costs. New budget items will continue to be a challenge to add to the mix, so service providers will need to maximize involvement in the current budget structure. If you are not yet involved in all aspects of your clients media mix, now is the time to start, and we will not be surprised to see recent gains in traditional media level off or slip in the coming year.